Email Marketing And You – Tips To Get The Best Bang For Your Buck

By: Mark Turnauckas

While all businesses have a marketing campaign, some of these businesses fail to take advantage of all the marketing methods that are available to increase their sales. You should think about using email marketing to boost your sales. This article contains some tips and advice to help you better utilize the power of email to market your business.

Email only those you know. Sending emails to people who have never heard of you or what you have to sell is spam. They’ll consider your email spam, defeating your marketing strategy. This can lead them to just toss your email, which just wasted your time.

Send out emails that correspond to your target audience. As you increase your readership, encourage your subscribers to have their friends opt-in to receive your emails, too. You should imbed a subscribe link within your email. If your customers are forwarding your emails to friends, these friends may be intrigued by your offerings as well. This will allow for organic growth of your base.

Keep your customers interested in your emails by offering promotions. Email marketing makes your readers feel more valued, as well as encourages them to invite friends. Referrals are an invaluable way of increasing your email list and customer base.

It is advisable to get permission from customers before contacting them by email. When people receive unwanted emails, they consider them to be spam which they ignore or delete. Recipients never even glance at their contents. ISP policy violations may also occur if you send mass emails to people who don’t want them.

Email marketing is about getting people to buy your products. With that in mind, each email needs to be crafted to entice the reader to buy. Be sure to study a good copywriting course.  Learn from old posts from Gary Halpert’s site (he died a few years back, but his site is kept up because of all the people that have benefitted from it). Use your emails to tell people about new products, remind them of existing products, or offer a special deal or discount.

You should have people who would like to receive your emails double opt-in. This may seem like a lot, but it guarantees that the person is interested in receiving emails, so it eliminates the chances that you or your email service provider gets into any trouble.

Always get permission from your customers before you correspond with them via email. If this isn’t done, you’ll have a risk of losing your customers’ trust and their interaction with you, which can cause your business to have a bad reputation. You can also get blacklisted by certain ISP’s, which can create major problems for your campaign and your business.

Email marketing will fail unless you give your customers an incentive to read it. Your customers are more likely to deal with you if there is some type of incentive involved. A good example is letting customers click a link and when they purchase from your site, provide them with free shipping with orders that total over a certain amount.

You should not use images to convey your most important information. There are lots of emails that don’t show pictures automatically. This could possibly interfere with your customers viewing the email correctly. Always use clear text for the most important information you want to convey, and use descriptive alt tags for any images that you do use.

Your emails should contain calls to action. Tell your audience what you expect from them. If you are including links, ensure that they are obvious, and make sure that you explain how these links can be utilized. Include these sections in the top and the bottom of your message.

A simple, but often overlooked, part of running a successful email marketing campaign is validating the email addresses on your list. Don’t waste time receiving email addresses, only to get a message that the address was invalid. It is simply a waste of time.

You can get your audience’s attention by sending out a coupon. Make sure a link is included that allows clients to view the coupon. End your email by telling them how much money they can save when they check out your coupons.

When you send out emails to your email listing, ensure that your brand colors and logo are displayed. Customers already know your designs, logo and colors and they associate you with these details. When you consistently match your emails with your website, they are unlikely to be deleted because they appear familiar.

When making an email list, it’s important to create it yourself. Avoid buying or renting lists. Use business cards to build your email lists, and use sign up forms for followers. Your list will remain relevant, while your business and profits grow.

Try and keep your subject lines less than 60 total characters. A lot of email providers will shorten them to this length anyways. The end of a lengthy subject line is often just cut off and not seen. Either way, your readers only need that amount of characters to make the quick decision on whether to read or delete your email.

If your opt-in gives you birthday data, always send celebratory messages. You can have your system set up to automatically send out birthday messages on the correct day. Think about possibly including a coupon or discount if you can. Even if you can not, be sure to always write a friendly and upbeat message to help show them that you value them.

Implementing a successful marketing campaign can be much easier when you know how to use email to your advantage. Use it as a way of building a relationships with your customers and target audience. Use the strategies above when it comes to email marketing and you will see your income rise.