If you are an email recipient, there’s a good chance that you have received marketing based emails from some company or another. This method of marketing gives companies a direct line of communication with existing and potential customers. Take the time to absorb the knowledge ahead, to help build your marketing strategy.
If you’re embarking on an email campaign, the fact that you need permission to send people emails cannot be understated. If you don’t have permission, be prepared to not only receive spam complaints but also to lose customers.
Harness all of the resources available to teach yourself about email marketing strategies. Try to search out some books in libraries or some information online. Locally, you may even find seminars or workshops to help you work on your campaign, so consider contacting business groups near you for more information.
Test variations of your subject line via A/B testing. Take one particular email, split the mailing list into two groups and send each group the same email but use the two different subject lines. This is a great way to measure the effectiveness of each subject line, helping you to understand how to send out emails that get read.
Don’t send out emails without getting the permission of the person you’re sending it to. If you start sending out what is considered spam, the results aren’t going to be very good. Some may dislike unwanted emails so much, they decide to no longer buy from you or work with you.
Avoid sending major email marketing messages around holidays. People are often not at work and are busy with families, not checking their emails. Certainly there are exceptions to this rule. This may include emails regarding things like Black Friday and other sales or specials that go on.
Avoid using too many images in your emails. Many email readers block graphics, causing some people to miss the information which is not available in text format. Too many graphics can also trigger the junk mail filter present in email programs, preventing your message from ever being seen.
The more choices you allow the customers to make, the better your marketing using email will work. It is a good idea to allow subscribers to select the quantity of emails they will receive, along with the frequency at which these emails are sent. Any information provided by the subscriber should also be at their discretion. Let your customers control the situation and you will build confidence in the trustworthiness of your brand.
Make sure that your customers give you permission before sending them correspondences via email. If you don’t have permission, people will not trust you and you will build a bad reputation. You may also find yourself blacklisted by some ISPs, making even bigger problems for the campaign and business.
Always include an “unsubscribe” link in your emails, preferably in a prominent place. Never fail to give your customers this unsubscribe link, and you should never bury this link within the text that makes it difficult to be located. Your goal is for customers to choose to keep receiving your newsletter because they enjoy reading it.
Provide customers with some incentive in your emails to them. Your customers are more likely to deal with you if there is some type of incentive involved. For example, offer free shipping to customers who spend a certain amount after reading your marketing email.
It is important to always ask prior to putting an individual on your email list. If you do not, the people you are sending to will think you are a spammer and will either delete your messages or ask to be removed from your list. Your email provider may suspend your account if they receive numerous complaints from those who never wanted to receive your messages in the first place.
Occasionally mix up your format for a more personal touch. If your email marketing messages are typically in HTML format, then every once in a while, send out a message in plain text format. If your message is written well, plain text adds a personal touch, making customers feel ‘connected’ to the products and services that you offer.
Email marketing is so common that almost everyone is familiar with it. For all intents and purposes, email marketing is basically a medium in which businesses market to prospects via the email medium. It can work very well as a marketing strategy if utilized right and that can be easily done by using the advice given to you in this article.